Comments on: 社会化媒体的迷思与迷失

By: 待读文章

待读文章 — Wed, 20 Jan 2010 00:39:48 +0000

[...] 社会化媒体的营销运作社会化媒体的迷思与迷失 [...]

By: 9gel

9gel — Thu, 30 Apr 2009 19:09:22 +0000

As someone currently working in the Silicon Valley, I think your observation about the difference between westerners and the Chinese is dead on. I was brought up in Hong Kong, where pragmatism rules and money is everything. Being that, I can't help but have a feeling that the fleeting hypes in the valley is mostly fluff. Facebook, Twitter — they bleed money like mad, what's the value in them? The Valley is a big echo chamber, and people know how to make hype. If Tim O'reilly, Michael Arrington and Om Malik say something is good and promising, then it must be good. Monetization is an afterthought, as long as VCs are willing to fund you. It doesn't seem to work that way in China. Everything you build has to have monetization built right from the beginning.

But the more I think about it, the more I came to the same conclusion as your point 3. Measurability and monetization does not have to be a roadblock to developing successful social networking sites. Develop something compelling, make it viral, get as many users as you can. Focus on the user experience so users stick around. When the users become sticky because all their friends are there, figure out (creative) ways to monetize all that traffic.

By: Social Media 在中国的现状及行进之旅 - 刘勇

Social Media 在中国的现状及行进之旅 - 刘勇 — Mon, 13 Apr 2009 01:18:27 +0000

[...] 学习整理至动点博客社会化媒体的迷思与迷失。 [...]

By: 久惠

久惠 — Sat, 11 Apr 2009 12:54:55 +0000

sns的交流门槛要比bbs高很多，

By: 光耀

光耀 — Tue, 07 Apr 2009 11:31:30 +0000

首先BBS不是社会化媒体，这个你去twitter、facebook找几个深度使用的PM，一定会有这样的答案。另外社会化媒体和社会化媒体营销也是两个概念。所以从营销角度看SNS这个逻辑就不对。其实我更愿意讲Social Network，这个词更贴切，超过Social Media。